.png?width=3000&height=3000&name=B2B%20Upraise%20logo%20(4).png)
Do you participate in trade shows or organize events?
Don't forget to tell your customers!
Taking part in trade shows involves much more than merely the booth and the personnel present. The key is to get people - relevant people - to visit your booth.
To attract the visitors you want, you need a proper pre-show, at-the-show and post-show marketing plan. People will come when they know you are there and you have something to offer that they find valuable. So don’t forget to let your potential customers know about your presence and how you can help them be successful.
Trade show marketing: What does it include?
Efficient trade show marketing consists of pre-show, at-the-show and post-show parts. Before any actions are planned, we need to find answers to three key questions: Who is it that you want to visit your booth? What is the challenge that you solve for your target group? When is the investment worth it, in other words, what criteria defines successful show participation?
PRE-SHOW MARKETING
- Social media campaigns
- Search engine advertising
- Invitations to an existing e-mail list
- Landing page dedicated to the show topics
- Web article and/or pre-show press release
- Promotional possibilities offered by the show organization
AT-THE-SHOW MARKETING
- Sharing news and events from the booth to social media
- Press release
- Google / Meta ads targeted at the trade show area
- Search engine advertising
POST-SHOW MARKETING
- Thank you messages to social media channels
- Automatic thank you note to all visitors at your booth
- Lead categorization
- Contact to leads as per defined categories
Let's make your next show participation a great success!
Contact
Do you have questions about how to make your brand shine, how to meet the information demands of your potential customers, or just want to have a general short discussion on what could be done to your business on the growth track? Fill out the form below and I will contact you shortly, or book a short introduction session in my calendar!
.png?width=2000&height=1333&name=Untitled%20design%20(5).png "Nina Lehtonen, B2B Upraise")