With over 20 years of experience in industrial B2B marketing, I understand how different types of sales situations - from complex investments to more frequent, competitive product decisions - shape how customers think and choose.
My work is grounded in industries such as precast concrete, construction, heavy machinery, tunneling, quarrying, and mining, all environments where decisions are shaped by risk, timelines, and practical constraints.
In these industries, clarity, credibility, and trust matter, whether the decision is large or routine. That’s why everything I do is based on real customer situations, real use cases, and how decisions are actually made, not on generic marketing models.
It fails because:
The result: Effort without clear impact on sales.
Industrial marketing works when it supports how customers:
This requires more than individual activities, it requires a structure.
Be present when customers are looking
👉 Not more traffic but the right visibility
Build trust and support decision-making
LinkedIn supports:
Turn interest into real opportunities
👉 This is where marketing and sales meet
Three ways to make your marketing support sales
Customers are already searching for solutions. The question is: are they finding you? Or do they first find your competitors?
This service helps you:
For companies that want to improve visibility or understand market demand.
Outcome:
Better visibility, clearer market insight, and continuous opportunity flow
Customers don’t trust claims. They trust real experiences.
This service turns customer experiences and expert knowledge
into content that:
For companies that need stronger proof, clearer positioning, or better sales support.
Outcome:
Stronger credibility, clearer positioning, and more effective sales conversations.
Trade shows generate visibility but not always results.
This service builds a structured process that connects:
For companies that want better leads and stronger results from events.
Outcome:
More relevant meetings
Hello! I'm Nina, the entrepreneur behind B2B Upraise.
I have over 20 years of experience in global industrial marketing at Sandvik and Elematic, working with:
My work combines strategic thinking and hands-on execution.
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I have:
Today, my focus is simple:
to make marketing support buying decisions.
Not just theory but practical experience in complex environments.
Marketing that supports real sales, not just activities.
Search, content, LinkedIn, and real customer insight.
You don’t need to build everything at once.
Most companies start with:
From there, we build a structure that supports your sales over time.
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