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Nina Lehtonen

About B2B Upraise

I’m Nina, the entrepreneur behind B2B Upraise.

I work with companies in the precast industry because I’ve seen how difficult it can be to communicate real expertise in a way that genuinely supports sales.

I have over 20 years of experience in global industrial B2B marketing, including 10 years in the precast industry at Elematic and another 10+ years in construction-related industries such as quarrying, tunneling, machine-building, and drilling at Sandvik.

In many industrial businesses, strong technical expertise and solid delivery experience do not automatically translate into clear, credible communication.

This is where my focus lies: helping companies clarify how their expertise should be presented and turning that into practical marketing and communication that supports business decisions.

I understand the precast value chain from both sides. I have worked with companies that sell equipment and solutions to precast producers, while also building communication that reflects how producers themselves operate, think, and make decisions. 

A key part of my work is understanding not only your business, but also your customers’ reality:

  • what creates trust
  • what creates uncertainty
  • what helps them move forward

To do this, I don’t rely only on marketing data, but also on conversations and real-world understanding. Because ultimately, these are the things that determine whether communication supports sales. Or doesn’t.

During my career, I’ve visited numerous precast plants, construction sites, quarries, and tunneling environments around the world. These experiences have given me a practical understanding of how these operations work and what truly matters in them.

My experience covers a wide range of marketing activities, including:

  • strategy and branding
  • customer-focused messaging
  • customer cases and expert content
  • websites and search visibility
  • LinkedIn and digital marketing
  • leading video & photo projects
  • trade show marketing and sales support

I have also led brand development projects involving:

  • customer-centric messaging
  • visual identity renewal
  • brand positioning
  • alignment between marketing and sales.
Nina Lehtonen (2)

Alongside practical experience, I continuously develop my expertise in areas such as:

  • SEO
  • AI search and findability (GEO/AEO)
  • digital marketing strategy

not simply to follow trends, but to better understand how customers search, compare, and evaluate suppliers today.

My educational background combines:

  • digital marketing and corporate communications
  • marketing
  • journalism
  • languages

If and when needed, I work with a trusted partner network to bring in additional expertise.

In all my work, the goal is simple:
to make sure marketing supports real business results.

Whether you are a precast producer or an equipment supplier, the challenge is often similar:
helping customers understand your expertise and feel confident choosing you.

So if you are looking for someone who understands your industry and can help turn your expertise into clear and credible communication, let’s talk

Contact 

Let’s discuss your situation

Whether you are looking to improve visibility, strengthen credibility, or get better results from trade shows, we can go through your situation and identify what would make sense.

No preparation needed, we'll have a practical discussion.