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Turn your trade shows into genuine sales opportunities

Trade shows are one of the biggest marketing investments in the precast industry. But results mostly depend on what happens before and after the event.

With the trade show sales actiovation, we define a clear process from visibility to the correct people all the way to follow-up for your trade shows. As a result, you generate real sales opportunities instead of mere contacts.

The Trade Show Problem

Most companies:

  • attract too many of the wrong visitors
  • rely on unstructured conversations
  • fail to follow up consistently

👉 As a result:

  • leads are not qualified
  • opportunities are lost
  • ROI remains unclear

WHAT I DO?

I build a 3-phase process that connects marketing activities with sales outcomes.

1. BEFORE THE SHOW

Attract the right audience and prepare the right message

This phase ensures that the people you meet are relevant and already somewhat familiar with your offering.

Core work
  • Target customer definition
  • Main message building (what you want to say and to whom you want to say it)
  • Invitation & campaigns
  • Landing pages & content
  • Meeting booking structure

👉 attract the right audience

This can include pre-show marketing activities such as
  • Social media campaigns
  • Search engine advertising
  • Invitations to your existing email list
  • Landing page dedicated to show topics
  • Web article and/or pre-show press release
  • Promotional opportunities offered by the show organization
 👉 The goal is better, more prepared conversations 

2. DURING THE SHOW

Structure conversations and extend your visibility

This phase ensures that discussions are relevant and that your presence supports decision-making.

Core work
  • Lead capture model (what information is collected and why)
  • Conversation structure and prioritization
  • Material planning (cases, visuals, decision support content)
  • LinkedIn activity plan and posting during the event

👉 focus on relevant discussions

This can include at-the-show marketing activities such as:
  • Sharing news and events from the booth on social media
  • Press releases
  • Search engine advertising
  • Google / Meta ads targeted to the trade show area

3. AFTER THE SHOW

Turn contacts into structured sales opportunities

This phase is where most of the real value is created - or lost.

Core work
  • Lead categorization (hot / warm / long-term)
  • Structured follow-up based on lead type
  • Supporting content (e.g. relevant customer cases)

👉 turn interest into opportunities

This can include post-show marketing activities such as:
  • Thank you messages on social media
  • Automatic thank you messages to booth visitors
  • Lead categorization and segmentation
  • Contacting leads based on defined categories
Optional
  • LinkedIn campaigns to nurture warm and long-term leads

👉 The goal is consistent follow-up and long-term opportunity building

Outcomes
  • More relevant meetings
  • Better-qualified leads
  • Faster and more consistent follow-up
  • Higher conversion into real opportunities
Let’s review your next event

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